By the Bear & Shark team · Updated October 2026
Short answer
A Facebook and Instagram ads agency usually charges about $1,000 to $4,500 per month, or 12% to 20% of monthly ad spend, plus the ad budget paid to Meta. Video and UGC creative is often an extra cost. Many local businesses start with $1,500–$5,000 per month in ad spend.
What you pay for
| Cost | Typical range | Notes |
|---|---|---|
| Agency management fee | $1,000 – $4,500 / month | Or 12–20% of spend, usually with a minimum |
| Ad budget (paid to Meta) | $1,500 – $5,000+ / month to start | Higher for e-commerce and competitive cities |
| Creative production | Varies | Static, video, UGC; priced per asset or per month |
| Landing page or lead form setup | One-time | Often included in setup or priced as an add-on |
Management fee range based on published agency plans (for example, plans starting near $1,000/month or 15% of spend and enterprise plans near $4,500/month or 12% of spend). USD; Canadian pricing is similar in CAD.
What good Meta Ads management includes
- Pixel and Conversions API tracking set up correctly.
- Several audiences and creatives tested from day one.
- New creative added every month, with clear learnings from what failed.
- Lead quality checks with your sales team, not just cost per lead.
- Monthly reporting on leads, sales and return on ad spend.
Meta Ads at Bear & Shark
Bear & Shark runs Facebook and Instagram campaigns for clinics, real estate, e-commerce and service businesses in Canada, the USA and the UAE. We price with a fixed monthly fee per tier, add a percentage only on spend above the tier threshold, and quote creative production separately when you need it.
Frequently asked questions
How much does a Facebook ads agency cost?
Facebook and Instagram ads management usually costs about $1,000 to $4,500 per month in agency fees, or 12% to 20% of monthly ad spend, plus the ad budget paid to Meta. Video and UGC creative is often priced separately.
How much should I spend on Facebook and Instagram ads?
Many local and service businesses start at $1,500 to $5,000 per month in ad spend so there is enough data to test several audiences and creatives. E-commerce brands scaling with Meta often spend much more.
Why does creative matter so much on Meta?
On Facebook and Instagram, the ad itself does most of the targeting. Fresh creative, especially short vertical video, is usually the biggest lever on cost per lead and ROAS.
Meta Ads or Google Ads: which is better?
Google Ads captures people already searching for your service. Meta Ads creates demand and works well for visual offers, events, real estate, aesthetics and e-commerce. Many businesses get the best results from both.
How does Bear & Shark price Meta Ads?
A fixed monthly fee per tier, plus a percentage only on ad spend above the tier threshold, with creative production as an add-on when needed. The ad budget is paid directly to Meta.